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This is the moment for content

  • Bas Evers
  • Sep 26, 2012
  • Dutch

Customer Experience (CX) and User Experience (UX) are becoming central approaches in modern businesses. This is a positive development where everyone benefits — from businesses to customers and designers alike. But if organizations are really getting obsessed with their customers, they should be obsessing over useful content. I believe CX and UX internally still have bigger fish to fry when it comes to content design. As Jeffrey Zeldman so eloquently put it, "design in the absence of content is not design, it's decoration."

My plea: let's use the business attention for CX and UX to really put content in the spotlight — certainly in the business domain, but equally important, within CX and UX as well. In this presentation, I'd like to discuss what I can do as a content enthusiast to help all design disciplines work together on even footing during the conceptualization of new ideas for the web. The result: a content-first approach to web design.


Bas Evers

Content Designer at Informaat

Bas Evers is content designer at Informaat. He works on creating, structuring and caring for user friendly content.

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