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Visual storytelling to inform design

  • Bas Raijmakers
  • Sep 25 2012, 13:30 - 17:00
  • English
  • Hogeschool van Amsterdam

How to learn about the people and situations you will be designing for, right at the start of your project? STBY use a range of visual methods to collect and create these stories. In particular the use of film during fieldwork, insight generation and communication of design research results is very powerful. Film does not necessarily need to be very time consuming and/or expensive, as long as it is well planned and 'scripted'. This workshop will include hands on exercises with simple methods to use video to learn about the people and situations you are designing for, in agile and participatory ways.

Participants should bring

A simple camera to record digital video. A phone or photo camera with video function is fine. If you have a cable to connect your phone to a computer or projector that might be good to have too.

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Bas Raijmakers

Creative Director at STBY, Lector at Design Academy Eindhoven

Dr. Bas Raijmakers is co-founder and Creative Director of STBY in London and Amsterdam. STBY is specialised in design research for service innovation, and works for clients in industry and the public sector. Bas has a background in cultural studies, the internet industry, and interaction design. His main passion is to bring people we design for into design and innovation processes, using visual storytelling. He holds a PhD in Interaction Design from the Royal College of Art in London. He is also Reader in Strategic Creativity at Design Academy Eindhoven.

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