Transactive memory and distributed knowledge: implications and opportunities to make digital experiences more memorable
Mark Zeh
Sep 26, 2012
English
The digital revolution, mobile computing and internet have revolutionized transaction speed and connected people and companies in ways that were previously impossible. The promise of this revolution has been to allow broader and deeper creation and sharing of human knowledge, producing synergies of unprecedented impact. Unfortunately, this has been only-partially realized: Conversations have certainly broadened, a shared global language has emerged, and time-zone defying, cross-cultural collaborations are now not even interesting anymore. The real promise has yet to emerge, though. Excitement around current activities in “Big Data” mining, broadening access to digital communication, and social media’s maturation into a “real business” have masked the fact that there are still vast differences between human information architectures and machine information architectures. In this presentation, I’ll give an overview of individual and group memory processes in humans, then talk about where they don’t align with current structures of organizing and delivering digital information. Finally, I’ll talk about the implications of this mismatch, in designing digital products and experiences that connect more-deeply with people.
Mark Zeh
Design and Innovation consultant at Mark Zeh Innovation
Mark is a Design and Innovation consultant, based in Munich, Germany. He lecturers at The Munich Business School, teaching on the topics of Creativity in Business and Marketing of Innovation. Additionally, he is a contributing editor to Fabric Architecture Magazine, writing on membrane and tensile architecture. His Design interests include Design for Collaboration, creating Cultures of Innovation and creating complete Brand Experiences. Some of his past professional positions have been: Director of Product Development for the Steelcase Premium Group, Co-Head of the Health Practice and Technical Lead for IDEO Munich and Sr. Project Manager and Innovation Consultant for IDEO in Palo Alto, California. He has lectured and presented on the topics of design, consumer behavior, entrepreneurship, and global product development at a wide variety of venues, including Stanford University of Palo Alto California, Fraunhofer Institute IAO of Stuttgart, Germany, and the Catholic University of Eichstätt-Ingolstadt of Ingolstadt, Germany.
