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Silver bullets for getting buy-in for UX research

  • Tomer Sharon
  • Sep 25 2012, 9:30 - 13:00
  • English
  • Hogeschool van Amsterdam

A half-day interactive workshop for researchers, designers, and anyone who practices UX research.

One of the biggest challenges and top frustration causes for UX research and usability practitioners lies in getting buy-in for research from stakeholders. People have trouble persuading stakeholders to conduct UX research to begin with. They have difficulties in getting sponsorship and budget for fieldwork. They experience hostility when they try to get their stakeholders to act upon research results. This workshop provides strategies and tools for getting stakeholder buy-in for UX research. During the workshop we will learn tried and tested techniques, hear success and failure stories, practice and role play, and share insights with other workshop attendees.

Attendees are asked to bring either (1) a laptop with a built-in webcam or (2) a smartphone with a video camera or (3) a small camcorder (e.g., a Flip).

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Tomer Sharon

User Experience Researcher at Google

Tomer Sharon is a User Experience Researcher at Google in New York City, working with the Google Search team. He is the author of the book, It's Our Research that focuses on getting buy-in for UX research. He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.

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