Presentation details in English


Stephen Pemberton

Steven Pemberton
In the late 80’s, Steven helped design what we would now call a browser, later he organized workshops at the first Web conference ever, and today he is still working at the forefront of Web standards with his work on XHTML, XForms, CSS, and the semantic web. If there is one thread that runs throughout his projects, it is people. In particular, changes necessary to the architecture of a system to make it more human centered.

Keynote speakers

Keynote sprekers

Adam Greenfield
Watch Presentation (video)
Adam Greenfield, author of Everyware, will assume that technologies like RFID, mesh networking and shape-memory actuators are part of cities, and seeks to understand which impact they are likely to have on metropolitan form and experience. Adam’s presentation at The Web and Beyond 2008: Mobility was called ‘The city is here for you to use’.

Jyri Engström
Watch Presentation (video)
Jyri Engeström, the Finnish founder of Jaiku (now part of Google, website, fact sheet), will present his ideas on what the effect will be of social media if they keep developing at the current pace. Which are the delicate and sensitive issues for the user? How do we stay in the social flow? ‘Nodal points’ was the subject of Jyri’s presentation at The Web and Beyond 2008: Mobility.

Ben Cerveny
Watch Presentation (video)
Ben Cerveny who previously worked on Game Neverending eventually becoming Flickr, will go into three components in the context of urban environments: Flow (the optimum experience associated with a balance between simplicity and complexity of tasks), Play, and Collaborative Understanding. At The Web and Beyond 2008: Mobility the title of Ben’s presentation was ‘Models of urban dynamics’.

Christian Lindholm
Watch Presentation (video)
Christian Lindholm has worked for Nokia and Yahoo!Mobile and is now a partner of the successful convergence agency Fjord - the Convergence Design Agency - in Londen. In his closing plenary, “The New Mobility - Visions of mobile in the years to come”, he explored some of the key trends in the mobility market, show demos of things that he finds cool, and discuss how the latest technologies affect designers of mobility solutions.

Parallel sessions

Besides the four keynote speakers, three out of the following twelve presentations can be visited during the parallel sessions. Most presentations will be in English [EN].

Kars Alfrink - Leapfrog
Mobile components for playful cultural resistance [NL] - View Presentation or slides
Perceiving play as a form of cultural resistance resonates with the idea of play as more than ‘just’ fun. Which roles do pervasive mobile technologies play in today’s cultural resistance? Kars teaches mobile game design at the Utrecht School of Arts and is passionate about the playful, social, and tangible user experience.

Mark van Doorn - Philips Research
Ambient Narratives [EN]

Mark van Doorn’s concept of ambient narratives provides us with a framework for the design and implementation of ambient intelligent environments that are sensitive and responsive to people. More importantly however, it might offer a discourse that may bring together technical and business aspects with cultural and critical ones.

Stefan Fountain - Soocial
Data Mobility [EN]

How can opening up valuable, core corporate data change interaction models? How can giving users more control over their data lead to an improved user experience? Stefan Fountain from “hassle free” online contact management startup Soocial, challenges designers to think about ways data mobility can create more value for users.

Robert Gaal - Alchemyst
Roomware: the operating system for interactive spaces [EN] - View presentation
In this presentation Robert Gaal from experience design firm Alchemyst (and co-founder of The Roomware Project) will describe the open-source Roomware Project (room + software) and explain some of the technological and cultural challenges, as well as opportunities to make spaces more interactive.

Ingrid Halters - TomTom
TomTom users drive the design [EN]

This presentation is a guided tour across the fascinating landscape of interaction with a navigation application. Ingrid Halters, TomTom’s Head of User Experience, will show how her company breaks one common user interface guideline after the other, in order to create more appropriate interfaces.

Maartje van Hardeveld - Rabobank
Mobiele gebruikers bij de Rabobank [NL]
- Download presentation (pdf, 938kB)
After the not too successful introduction of their mobile banking service, Rabobank started an ethnographis study to the best mobile moments. Introduction of Rabo Mobiel and Rabo Mobiel TV were the results of this study. Maartje, an experienced UX consultant at Rabobank, will show the results and storyboards for mobile services.

Almar van der Krogt - Virvie
Party at my place [EN]
- View presentation (video) or slides
Virreal Architect Almar aims to create webmarks: online landmarks. Using examples such as the internet rabbit Nabaztag, the MINI Clubman campaign, and the American elections(!) he will show us how to create highly personalized social presences allowing friends to interact with each other in unique ways.

Ronald Lenz - De Waag / 7scenes
GamesAtelier [EN]
GamesAtelier is all about location-based learning. Ronald will explain how mobile gameplay works, what narrative structures are used, and how social interaction can stimulate city exploration. Scenes forms both his toolset and technology platform for location-based projects.

Muus, Nielsen en Visby Snitker - Snitker & Co
The design of a mobile location based service [EN]
Using a Danish case study, three aspects of user-centered design will be highlighted: 1. Sketching, prototypes and tests; 2. A pragmatic personas process; 3. Challenges for a technology-driven business.

Wouter Sluis-Thiescheffer - TU/e
Ambient intelligence for children in remote classrooms [EN]

Co-design sessions with 60 children aged 8 to12 show that they are perfectly capable of identifying ways of integrating mobile and ambient technologies in the classroom. Wouter, a PhD candidate in Industrial Design, with a background in neurolinguistics and human-computer interaction shows the process and an analysis of the results.

Jan Willem Streefkerk - TNO Human Factors
Gebruiksevaluatie attenderingsservice voor politieagenten [NL] - Download presentation (pdf, 1,1 MB)
How many messages about the neighbourhood, the daily briefing, regulations and verdicts can be handled by a police officer doing his work out on the street? Jan Willem Streefkerk investigated this issue by means of a user evaluation.

Niels Wissels - Luminis
iO TouchPro: een NFC/RFID toepassing [NL] - Download presentation (pdf, 3,6 MB)
iO TouchPro is a mobile phone application for the medical sector, based on NFC/RFID. Both medical personel and the medical institute are provided with up to date client data, care plans and care given. Beside this, doors and mailboxes can be opened by mobile phone and routes can be optimized. Niels Wissels has a 10 year record as a user experience designer and elaborated this product for Nedap.


Demos could be visited during the coffee, lunch and tea breaks.

Erik van Alphen - Stay in Touch
Rich presence/social profiles
Erik (an Industrial Design student at TUe) explores non-verbal communication using an object that is tied to a person’s activities in an online community. 2-way communication should be possible, even when the user is on the road. Implementation of a prototype should be on its way at conference time.

Wouter van Dijk - Where did time go?
Mobile applications and implications
Wouter (an Industrial Design student at TUe) designed a time registration system that offers a richer experience than current software applications. The system contains both a physical product and a (web)application. Key elements are involvement of the user in the process, natural interaction and functional prototyping.

Jeroen Elfferich - Popkids
Rich presence and social profiles
Popkids, by Ex Machina’s Jeroen Elfferich is a location-based, web/mobile/tv/virtual reality social game and TV format. One reviewer who saw it, described it as “When Tamagotchi meets Pop Idol”.

Javed-Vassilis Khan - Reconexp
Mobile applications and implications
Reconexp is a distributed application partly running on a PDA and partly on a website. Based on the Experience Sampling Method and the Day Reconstruction Method, it is a new powerful tool for HCI researchers interested in capturing user experience in situ across time.

Selene Kolman - Bliin: YourLIVE! Always There
Mobile applications and implications
bliin YourLIVE! is dedicated to creating a fluid social network for sharing personal experiences - photos, videos, sound & text - in real-time, located on a world map. Bliin is supported by Digital Pioneers.

Frank Schuil -
Maps and location based systems - View screenshot (based on the British aims to help citizens improve their neighbourhood by indicating potential improvement on a Google map. The aim is to go live in Amsterdam in April, and be able to report the first findings in May.

Suleman Shahid - A mobile routing system for older adults
Maps and location based systems
With the proliferation of modern cars in our society and with the increase of older adult driving, there is a definite need of assisting these drivers with appropriate navigation systems. A usability study revealed issues, and a better design is proposed.

Mikael Wiberg - Interaction through textures
Ambient intelligence and everyware
Interactive architecture might be the next big thing: Internet technologies and mobile devices will integrate in highly advanced “interaction ecologies” where a digital texture overlays our surroundings. Mikael reports on the ecology for user experiences and social exploration at the Icehotel in Lapland.

Side events

Side events

Computercollectief - Book market
MobilePioneers - Realisation
Organiq - SMS Voting
valsplat - My mobile rocks, my mobile s*cks


Platinum sponsor: TietoEnator
Gouden sponsors: Informaat Rabobank Syndicat
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